Education Through Multi-Media Entertainment
School Programs USA is an educational company dedicated to serving the K-12
school market with entertaining educational presentations and performances delivered in
an interactive, and entertaining format allowing students to connect and engage to make
learning fun and inviting.
Through our popular characters such “Checkers The Inventor,” his robot sidekick
“Snoozer” and friends, and our medical advisor “Doctor Dan,” we have created a line of
assembly programs, entertainment performances, and school fundraisers that are ideal
for Family Fun Nights, theme and holiday events, PTA events, pre and after-school
programs, and our popular year-end celebrations.
Students learn through engaging with these characters and our interactive, entertaining
Our multi-media approach allows us to reach a larger amount of students through a
variety of learning platforms and resources reaching visual, auditory, and kinesthetic
learners through multiple formats, allowing more students to embrace and enjoy our
School Programs USA offers programs on today’s current popular topics, as well as
staple topics including STEM education, reading programs, health and wellness, safety,
and character education.
In addition to school assemblies, we also specialize in entertainment performances for
school events, and entertainment-based Family Fundraisers.
School Programs USA was created by bothers Joey and Danny Hamilton with a
clear and specific desire to combine educational learning with interactive entertainment.
(Progression of photos older to newer)
School Programs USA East Coast- How It Began
After 4 years of work performing as entertainers throughout Western New York it was
now 2014. As brothers Danny and Joey Hamilton were building their company, Charlie
and Checkers, into a successful business, they were rewarded with an invitation to bring
their popular kids and family variety show to perform at the White House Easter Egg
They were incredibly excited to be performing at such a prestigious event. After
appearing on various television programs, news articles, and local media appearances
the brothers headed off to Washington, D.C.
While at the event, Danny and Joey noticed something fascinating. Michelle Obama had
incorporated her Lets Move initiative all throughout the event. There was healthy food
and water at every turn, health-themed games, and more. It was then and there that
Danny and Joey realized that performing for children could extend beyond
entertainment, and could be both a fun and truly educational experience.
They began their new journey by turning their stage personas into role model characters.
Danny, who was studying to become a pediatrician, became Dr. Dan, a character who
inspires children to be healthy. Joey, who was studying Entrepreneurship at Canisius
College, became Checkers the Inventor, a fantastical inventor who teaches kids about
the importance of reading and being creative.
The brothers also created a robot character
named “Snoozer" a character who shares the worries and insecurities of the children.
They relate to Snoozer and learn from it, especially through Snoozer's adventures in
their book series.
They immediately realized this could extend far beyond just their live performances to
include a multi-media approach to their educational entertainment which expanded to
also include their own video channels, book series, television appearances, and more.
School Programs USA East Coast was launched in 2019. Today, they continue to create live
performances, online videos, books, toys, take home worksheets, and other educational
resources with the intention of building on the engagement created from the live
performance and providing a memorable and wholesome educational experience for
kids from the ages of 3-10.
The growth of their efforts and the creation of School Programs USA East Coast has extended
the reach and impact of the brothers educational entertainment approach to extend to
more kids and families than ever before, with expected continued growth with
programming and new releases being added each month.
School Programs USA works with schools to provide academic reinforcement to the
current curriculum, while providing enhanced learning through these exciting, creative
new approaches to student engagement and education.
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